logo

Aura Hotel Times Square Newly Renovated New York City, New York City

Book on our site
Up to 10% less
than Booking.com
Check rooms and rates
From385US$ /night
Check-in
22Nov2024Select date
Check-out
23Nov2024Select date
Rooms and Guests2 Guest, 1 Room
Key details

About the Hotel

120 West 44Th Street, New York City, New York, United States of America, 10036

Aura Hotel Times Square, newly renovated, offers a blend of Italian-inspired design and modern amenities. Located in the heart of New York City’s Theater District, it provides easy access to major attractions. With 234 spacious guestrooms, it caters to both leisure and business travelers. The hotel's contemporary décor is enhanced by artwork that reflects the vibrancy of the city.

Location

Situated just 0.1 miles from the 42 St-Bryant Park subway station, Aura Hotel provides easy access to the entire city. Major landmarks such as Grand Central Terminal and Bryant Park are within a 10-minute walk. The proximity to LaGuardia Airport, approximately 9.5 miles away, further enhances its accessibility for travelers.

Rooms

Each of the 234 guestrooms features upscale furnishings and thoughtful amenities. Deluxe Rooms with 2 Double Beds provide approximately 220 square feet of space for relaxation. Guests can enjoy amenities such as high-speed Wi-Fi, LCD televisions, and Molton Brown bath products. The Accessible Rooms include roll-in showers and are designed to accommodate all visitors comfortably.

Eat & Drink

Aura Hotel Times Square hosts two onsite restaurants, including Gatsby's Landing and The Long Room. Gatsby's Landing showcases New American cuisine with an emphasis on seasonal, organic ingredients. The Long Room serves a variety of dishes alongside craft beer and cocktails, with live music on Saturday nights, creating a lively atmosphere for guests.

Leisure & Business

The hotel offers a 24-hour fitness center and concierge services to assist guests with various needs. Business facilities are available, ensuring that corporate travelers can conduct their work efficiently, while evening room service adds to the convenience. The hotel's ambiance is designed to help guests unwind after a busy day in the city.

View all

Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Deluxe Queen Room
Max:
2 persons
20 m² 
Bed options:
1 King Size Bed
Coffee machine
Heating
Check Prices
Standard Room
Max:
2 persons
15 m² 
Bed options:
1 Double bed
Coffee machine
Heating
Check Prices
One-Bedroom Suite
Max:
2 persons
33 m² 
Bed options:
1 King Size Bed
Coffee machine
Heating
Check Prices
Show all roomsLess

Price and Room Availability Calendar

Check availability and prices for your dates now!

Getting around

A list of all available modes of transport

City Center
New York City 3.2 mi
Airports
LaGuardia (LGA) 7.9 mi
Teterboro (TEB) 11.9 mi
Train
Grand Central Station2700 ft
Bus
Bus stop700 ft

Facilities

The hotel offers amenities for your comfortable stay and unforgettable experiences

General

  • No smoking on site
  • Paid Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • Security
  • Baggage storage
  • Elevator
  • Smoke detectors
  • Fire extinguishers
  • Key card access
  • Key access

Sports & Fitness

  • Fitness center

Services

  • Pet amenities available
  • Housekeeping
  • Laundry

Dining

  • Bar/ Lounge area

Facilities for people with disabilities

  • Toilet for disabled

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms

Bathroom

  • Free toiletries

Media

  • Flat-screen TV

Room decor

  • Parquet floor
Show more

Location

120 West 44Th Street, New York City, New York, United States of America, 10036
Map view
street view
120 West 44Th Street, New York City, New York, United States of America, 10036
Nearby
20 West 34th Street
Empire State Building
2000 ft
Square
Times Square
1300 ft
Parks
Bryant Park
1800 ft
Museums
Madame Tussauds New York
1600 ft
226 W 44th St
Discovery Times Square
1000 ft
34th Street
34th Street
1300 ft
Restaurants
Bubba Gump Shrimp Co
700 ft
1501 Broadway Time Square
Ellen's Stardust Diner
2500 ft
1650 Broadway
Hard Rock Cafe
800 ft
1501 Broadway
Junior's
1200 ft
1515 Broadway Mid Section Of 45th St
Tony's Di Napoli
900 ft
Third Ave and E. 64th ST
Virgil's Real BBQ
300 ft
152 West 44th Street
Cafe Un Deux Trois
600 ft
123 W 44th St
The Long Room
100 ft
120 W 44th Street 6th Avenue & 7th Avenue
TGI Fridays
1400 ft
1552 Broadway at 46th Street

Reviews and Ratings

Feedback from previous guests about their experience.
78%
liked the hotel and would stay again
Great location
Cozy rooms
Expensive add-ons
Lack of breakfast options
7.8/10
Very good
Rooms
6.9
Location
8.9
Service
8.6
Dining
7.1
Guest reviews
7.8/10
based on 26 review
4/5 based on 5379 review
7.6
7.6/10based on 263 review
#336 of 526 hotels in New York City based on Tripadvisor
Tommy
United Kingdom, April  2024
8.8/10

The hotel had its ups and downs. While the rooms were spacious and very clean, the proximity to the noisy air conditioning duct outside our window was a major downside. On the bright side, it was conveniently located within walking distance to many places and the main subway systems.

Rooms
8.0
The rooms were spacious and very clean.
Service
9.0
The staff were consistently helpful and even provided us with umbrellas on a rainy day. They were nice and accommodating.
Location
9.0
The location was fantastic, central to everything you could ever want to see. It was great for late-night options and close to Times Square without being too noisy.
Dining
9.0
The dining experience was amazing. We loved everything about the hotel, especially the staff, the music in the elevator, and the overall ambiance.
Facilities
The hotel offered great facilities for a comfortable stay.
Peter
United Kingdom, April  2024
8.0/10

The hotel was decent overall. The rooms were clean, but still had a lingering cigarette smell with visible burns on the floor. Privacy could be an issue with direct views into our room. The service was exceptional, particularly thanks to Daniel at the front desk. The location is unbeatable, just a stone's throw from Times Square. The dining was pleasant but a bit overpriced, especially for smaller portions. Facilities were basic but satisfactory for a short stay.

Rooms
7.0
The room was clean and simple but had a cigarette smell and burns on the floor.
Service
9.0
The staff, especially Daniel, went above and beyond to ensure our comfort.
Location
9.0
The hotel's location near Times Square is incredibly convenient.
Dining
7.0
The dining was enjoyable but slightly overpriced for the portion sizes.
Facilities
8.0
Basic facilities that served their purpose adequately.
Matt
United States of America, March  2024
7.2/10

I had a wonderful stay at this hotel! The rooms were clean and cozy, perfect for a short visit. Although small, they were well-decorated and spotless. The location was absolutely perfect for exploring Broadway and nearby restaurants. However, luxury items added hefty charges to the bill.

Rooms
8.0
The rooms were comfortably apportioned, bright, and clean.
Service
6.0
The service was a bit sullen, but they did credit fees for two days out of the three. Had to wait a bit due to credit card authorization.
Location
9.0
The hotel is right in the heart of Times Square, just minutes away from the main attractions. A perfect spot for theater enthusiasts.
Dining
7.0
The dining experience, especially at the nearby bistro, added to the overall good experience.
Facilities
6.0
The hotel lacks certain facilities like breakfast options, but the nearby restaurants make up for it.
Great location
Expensive add-ons
Matt
United Kingdom, February  2024
7.6/10

The hotel is perfectly located just off Times Square, offering a convenient spot for exploring the city. The rooms were noted to be very clean and spacious, accommodating families with ease. However, the bed size was smaller than expected and not very comfortable, leading to a less relaxing sleep experience.

Rooms
7.0
The rooms were very clean and spacious, suitable for families with toddlers and gear.
Service
9.0
The service was overall exceptional, with friendly and helpful staff during check-in and directions assistance.
Location
9.0
The hotel's location just off Times Square is ideal for easy access to theaters, shopping, and dining options.
Dining
7.0
The nearby bistro offered good dining options, but it was a bit pricey for the portion size received.
Facilities
6.0
The hotel lacked a reliable Wi-Fi connection, which was a downside for staying connected.
Florence
United Kingdom, January  2024
8.6/10

I had a good stay at the hotel with clean and comfortable rooms and friendly staff. The location was excellent, just off Times Square, making it convenient to explore the city. The dining experience was pleasant, although I missed having breakfast in the restaurant. The facilities were well-maintained, contributing to an overall positive experience.

Rooms
8.0
My room was good sized with a king bed and surprisingly quiet even at 2 am despite overlooking a brick building. However, it wasn't serviced during my stay, and I didn't get a coffee refill.
Service
9.0
The service was courteous, and any issues were attended to promptly. The room was always freshened up by mid-day each day, which was beyond amazing.
Location
10.0
The hotel's location just off Times Square was excellent, providing easy access to Broadway theaters within a 3-minute walk. It was close to multiple subway stations and great restaurants.
Dining
7.0
The dining experience added to the overall good stay. The restaurant downstairs was convenient, and while I didn't have breakfast there, it was always a hit.
Facilities
9.0
The facilities were well-maintained, and the proximity to various attractions made it a convenient choice for exploring the city.
Nina
United Kingdom, January  2024
7.2/10

The hotel is close to Times Square, clean, tidy, with great staff, but the room size was a major downside for the high price paid.

Rooms
6.0
The room was overall clean and tidy, but it was small with a tiny bathroom, making it difficult to use comfortably. The view faced an air conditioning unit, causing constant humming throughout our stay.
Service
9.0
The staff was incredibly helpful and friendly throughout our stay.
Location
9.0
The hotel's location is perfect, just a stone's throw away from Times Square, surrounded by great restaurants and attractions like Broadway and the Theatre District.
Dining
5.0
Dining options were available nearby, but the restaurant at the property was expensive for the limited offerings.
Facilities
7.0
The hotel offered basic facilities, nothing extraordinary, but sufficient for a short stay.
Friendly staff
Small rooms
Dorothy
United Kingdom, January  2024
8.0/10

My stay at the hotel was a fantastic experience overall. The location was superb, just a short walk from Times Square and with convenient dining options nearby. The rooms, although a bit small, provided good amenities and a comfortable bed. The service was outstanding, with the staff being very helpful and accommodating. However, the lingering cigarette smell in the room was a downside that affected my stay.

Rooms
7.0
My room, despite not smelling as bad as one with cigarette smoke, still had a lingering smell and noticeable cigarette burns on the floor. However, it was just the right size for my needs and had a nice comfortable bed.
Service
9.0
The service at the hotel was top-notch, especially from JoJo and Adrian. They handled our issues calmly and professionally, even assisting us in finding alternative accommodations and arranging transportation.
Location
9.0
The hotel's location was superb, only a 10-second stroll from Times Square, with a convenient Bistro and Deli shop next door for quick meals. It was within walking distance of many attractions and close to major subway lines for easy access to other parts of New York.
Dining
8.0
The dining experience, particularly in the nearby bistro, was amazing with reasonably priced food. However, the lack of breakfast options on-site was a drawback.
Facilities
7.0
The hotel offered good facilities that were satisfactory for my needs during the stay.
Harry
United States of America, January  2024
8.4/10

I truly enjoyed my stay at the hotel. The location was fantastic, just steps away from Times Square and close to great shopping spots like Macy's. The room on the 17th floor was incredible, offering stunning views. The free Wi-Fi provided added convenience, although having a refrigerator in the room would have been even better.

Rooms
8.0
The room was exceptional, especially being located on the 17th floor with great views. Having free Wi-Fi included was a nice touch, although having a refrigerator in the room would have been more convenient. The ice machine for guests was a helpful addition.
Service
9.0
The service was top-notch, with friendly and professional staff. Mary from the 16th floor was particularly attentive and accommodating. However, there was a minor issue with the room's telephone not working, but the staff handled it well.
Location
9.0
The hotel's location was fantastic, just around the corner from Macy's and close to Times Square without being in the bustling center. It was convenient for both business and leisure travelers, although the soaked carpet due to sweating at 80 degrees Fahrenheit was a bit unpleasant.
Dining
8.0
The dining experience was delightful, especially at the Bistro next door. The hotel staff, the ambiance, and the food were all highlights of my stay. However, the traditional dishes were a bit small in portion size.
Facilities
8.0
The facilities were impressive, including access to a conference room for special events. However, the absence of a breakfast option was a downside, but the overall value for money was great.
John
United Kingdom, December  2023
7.4/10

My stay at the hotel was a mix of positives and negatives. The location was amazing, putting me close to Broadway and the restaurants I wanted to visit, but the room was a letdown with cleanliness issues and loud external noises. The service was efficient and helpful, compensating for some room discomforts.

Rooms
5.0
The room I received was not as clean as expected. It had dirty nets at the window, dust, and an annoying noise from the nearby air conditioning duct. The lack of proper curtains for privacy was also a downside.
Service
7.0
I found the service to be efficient and helpful overall. They were quick to respond to my request to change rooms and made the check-in process smooth.
Location
9.0
The hotel's location was indeed perfect for my plans, as it was close to Broadway and the desired restaurants. Being in the heart of Times Square made getting around very convenient.
Dining
8.0
The dining aspect, including the use of their conference room for a special event, added to my positive experience during the stay. The variety and quality of food were satisfying.
Facilities
8.0
The facilities at the hotel complemented my stay well, offering everything I needed for a comfortable visit.
Joe
United Kingdom, December  2023
7.4/10

My stay at the hotel was quite satisfying overall. The rooms, though on the smaller side and a bit pricey, were kept clean daily by the friendly staff. However, there was a unpleasant smell when the heat was on. The service was exceptional, with staff being very friendly and accommodating, even helping us store our luggage safely when needed. The location was extremely convenient, just off Times Square, making our weekend trip easy and enjoyable. The dining experience, although in a bistro next door, was not the best value for money. The facilities were adequate, but nothing extraordinary.

Rooms
7.0
The rooms, though small and a bit pricey, were kept clean daily by the friendly staff. We did have to ask for coffee replacement, and there was an unpleasant smell when the heat was on.
Service
9.0
The staff was exceptionally friendly and accommodating, going above and beyond to make our stay comfortable. We even had a bell-boy help store our luggage safely when we needed to temporarily leave the premises.
Location
9.0
The hotel's location just off Times Square was extremely convenient, making it easy to access Broadway shows, shops, and restaurants. It was a great spot for our weekend trip.
Dining
5.0
The dining experience, while in the nearby bistro, was not great value for money. The options were limited despite the overall positive experience.
Facilities
7.0
The facilities were basic and met our needs adequately, but nothing particularly stood out. It was a decent stay for the price.
Jay
United States of America, December  2023
7.4/10

The hotel was overall clean and tidy, close to Times Square with excellent staff, but the room size was a major drawback, especially considering the price paid. Additionally, noise from neighboring air conditioners and a loud bar nearby affected the stay negatively.

Rooms
6.0
The room was clean, but small with a tiny bathroom that was not comfortably sized for practical use. The noise from neighboring air conditioners was bothersome, and the proximity to a loud bar affected sleep quality.
Service
9.0
The staff went above and beyond to assist, from helping with boarding tickets to ensuring efficient service. They were extremely friendly and professional throughout the stay.
Location
8.0
The location was ideal for exploring New York, with Times Square, tour buses, the subway, and other key attractions just a short walk away. Despite the convenient access, noise from the nearby bar was a downside for a peaceful stay.
Dining
7.0
We enjoyed dining in the lobby with great staff and a pleasant atmosphere. The options were good, although slightly pricey for what was offered. For gluten-free dishes, Carmines down the street was a recommended choice.
Facilities
7.0
The hotel offered basic facilities that were well-maintained. However, the noise disturbances from neighboring establishments took away from the overall relaxation and comfort of the stay.
Great staff
Noisy surroundings
Gordon
United Kingdom, November  2023
7.6/10

The hotel is ideally located near Times Square and is perfect for sightseeing. The service was welcoming and helpful, and the dining exceeded our expectations. However, the rooms were noisy and in bad condition, and the hotel was under scaffolding during our visit.

Rooms
5.0
The rooms had two windows, but neither offered a good view. They were noisy due to the air ventilation systems of neighboring buildings and were in quite a bad condition.
Service
9.0
Mary from the 16th floor was exceptionally welcoming and even surprised us with chocolate-covered strawberries and shortbread cookies. Laundry service was also excellent.
Location
8.0
The hotel's location is fantastic, just steps away from Times Square without the noise, close to Macy's, the subway, and other attractions.
Dining
9.0
The dining experience was amazing, especially at the downstairs Bistro where we enjoyed everything about the hotel, from the staff to the ambiance, all at a great price.
Facilities
8.0
The hotel offered fantastic amenities, including the use of their conference room for special events and home-made local products.
Rex
United Kingdom, November  2023
7.4/10

My stay at the hotel was overall pleasant. The rooms were clean and comfortable, though a bit smaller than expected, lacking a chair, desk, and robes. The bathroom was tiny, making it inconvenient if someone was showering. Despite the room size, the hotel's cleanliness, tidiness, and proximity to Times Square stood out. The staff was great, but considering the price paid of £900 for 3 nights, the room size was a drawback.

Rooms
7.0
The rooms were clean, tidy, and close to Times Square. However, they were a bit smaller than expected and lacked a chair, desk, and robes.
Service
9.0
The service was exceptional. The staff was accommodating, professional, and friendly throughout my stay.
Location
8.0
The location was absolutely perfect, very close to Times Square, shows, and great restaurants. However, the cost for an 'Executive Queen Room' versus a normal room was a downside.
Dining
6.0
The dining experience added to the overall good experience, but it was expensive for what was offered, such as 4 French pastries and fruit.
Facilities
7.0
The hotel had laundry facilities available.
Henry
United Kingdom, November  2023
8.4/10

The hotel rooms were a nice size, especially for NYC, clean and comfortable, making you feel like you're in a 5-star hotel. However, they are smaller than they appear in the pictures, and the elevators are quite small. The service was nice, especially considering we were with a large group; the staff seemed to genuinely enjoy working together and were very friendly and accommodating, even going above and beyond to assist with luggage storage. The location was the hotel's greatest asset, being very close to Times Square, the Theater District, and good restaurants. The dining options were good, with a bistro next door as part of the hotel offering satisfying meals. Overall, a comfortable stay with friendly staff and a great location.

Rooms
8.0
The rooms are clean, comfortable, and feel like a 5-star experience in NYC. However, they are smaller than depicted in the pictures and the elevators are tiny.
Service
9.0
The service was friendly and accommodating, especially for a large group. The staff went out of their way to make us feel welcome and assisted with luggage storage.
Location
10.0
The hotel's greatest quality is its excellent location near Times Square and the Theater District, with easy access to good restaurants and iconic NYC sites.
Dining
7.0
The dining experience was good, with a bistro next door providing satisfying options.
Facilities
8.0
The facilities were well-maintained and provided a comfortable stay.
clean
small rooms
Guy
United Kingdom, November  2023
7.6/10

The hotel is close to Times Square and offers a great location for exploring the city. The staff is friendly and helpful, but the room size is quite small for the price paid.

Rooms
7.0
The room was tidy and clean, but small, almost like a box. The tiny bathroom could be a challenge if sharing with someone. However, I was prepared for this in a city visit.
Service
8.0
The staff were very friendly and went out of their way to assist, like booking tickets for us when our credit card had issues. However, they were not quick to address room issues initially.
Location
9.0
The location was excellent, very close to Times Square, great restaurants nearby, and convenient for exploring the city with easy access to subway stations.
Dining
7.0
The dining experience was good with decent options, and I enjoyed the amenities like the bowl of apples at the check-in counter. However, some items were pricey for what they offered.
Facilities
7.0
The facilities were decent overall.
great location
small rooms
Show more
Want to see Exclusive Early Booking Rate?
Get exlusive rates right now!
Check Rates

Next best alternative

Ideas for your future trips.
Check-in
22Nov2024Select date
Check-out
23Nov2024Select date
Rooms and Guests2 Guest, 1 Room